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冠特5A大商系列报道之榜样力量 第十八期
日期:2021-06-01浏览量:117

  徐州刘总

  DISHIQIQIJIESHOUWOMENCAIFANGDESHILAIZIHUNANCHANGDEDEHUZONG,GANXIETA15NIANLAIDUIGUANTEDEFUCHU。ZHEIHUILAIZIJIANGSUXUZHOUDEJINGXIAOSHANG,LIUYONG,LIUZONGCHENGWEIWOMENDISHIBAQIDEJIABIN,RANGTALAISHUOSHUOTAYUGUANTEXIESHOUDEZHEIXIENIANDECHENGZHANGGUSHI。

  超级格局

  2016NIAN3YUEFENSHILIUZONGZHENGSHIJIAMENGGUANTEDERIZI,LIUZONGSHUODANGSHIDETAYIJINGZAIYONGDANGDIDEBANCAIZUOQILEPINPAI,DANSHIZUODESHIHOUFAXIANBANCAIDEHUANBAOCHENGDUDABUDAOSHUIZHUN,MEICIZAIKEHUNEILIZHUANGWANZONGHUILIUXIAHENNONGDEQIWEI。ZHEIRANGTABUDEBUQUGUANGZHOUDEZHANHUIXUNZHAOXINDEJIAJUPINPAI。JIUZAI2016NIAN3YUEFEN,YICIOURANDEJIHUI,TAZAIZHANHUISHANGYUJIANLEGUANTE,TONGGUOHEJIEDAITADEQUYUJINGLIYIFANSHENRULEJIEZHIHOU,LIUZONGJIUZHIJIEDAOLEHUIZHOUGONGCHANGQUCANGUAN。

  LIUZONGSHUOGUANTEDECHANPIN,BUGUANSHIZAIHUANBAO,FENGBIAN,MENBAN,ZHILIANGDENGFANGFANGMIANMIANDOURANGTAJUEDEHENMANYI,ZONGHEKAOLVYIFANGUOHOU,TAJIUZAIZHANHUISHANGJIAOLEQIAN。

  LIUZONGGAOSUWOMEN,XIANZAIDEGUANTEZAIDANGDISHUYUDINGZHIDESHIDAPINPAIZHIYI。XIANGBIYUOUPAI,SUOFEIYA,HAOLAIKEHEBAIDESHENGZHEIXIEZHIMINGPINPAI,ZAICHANPINZHILIANGQUBIEBUDA,ZHUANGDANDEQINGKUANGXIA,GUANTEZAICHANPINJIAGESHANGZHANYOUYIDINGDEYOUSHI。LINGWAI,ZAIBANCAISHANG,GUANTEYECUNZAIZHECHAYIHUA,CHUQUANBANZUOWEIGUANTEDEZHONGTOU,YECHENGWEILIUZONGZHUYAOXUANCHUANDEMAIDIAN,LIUZONGSHUOZHEISHIJIANGHUANBAOTISHENGLEYIGEDANGCI,ZHONGSHIHUANBAODEKEHUHENDUOSHIHOUHUIGENGYUANYIXUANZEWUMEIJIALIANDEGUANTECHANPIN。

  MUQIANLIUZONGHAISHIYIBUYIGEJIAOYIN,TATASHISHIDIZAIYUNYINGZHEMENDIAN,ZHENGQUJIANGGUANTEZAIDANGDIDAZAOCHENGDADAOXIANGOUPAI,SUOFEIYAZHEILEIYOUYINGXIANGLIDEPINPAI。

  超级门店

  LIUZONGZAIXUZHOUYUANBENYONGYOULIANGJIAMENDIAN,ZHIQIANYOUYIJIAZAISHENHUIZHUANGSHICHENG,DANSHIYINWEIFANGZUGUOGAOHEKELIULIANGTAISHAODENGYUANYIN,LIUZONGJIUJIANGTAHEBINGDAOLEXIANZAIWEIYUXUZHOUQUANSHANQUXINSHIJIZHUANGSHICHENGDEMENDIANZHEZHONGJINGYING。MENDIANDEZHANDIMIANJIXIANZAISHI86PINGFANGMI。

  ZHENGJIANDIANMIANDEBUJU,BAOKUOSHIPINDEBAISHE,YANGPINDEWEIZHI,LIUZONGYIBANDOUSHIXIANCANKAOQQDOUNIUDESHEJIHECHANPIN,ZAIZONGHEDANGDIDESHOUMAIQINGKUANG,BIRUNAYITAOCHANPINMAIDEBIJIAODUO,ZENMERANGCHANPINBIJIAOXIYINDAOZIJIDEKEHUDENGDENGZHEIXIEYINSU,RANHOUJIANGQQDOUNIUDESHEJIJINXINGXIWEIDEDIAOZHENG。LIUZONGSHUOSUOYOUDEDIAOZHENGSHIGENJUQQDOUNIUDEZHENGTISHEJIHEDIANMIANDEJIEGOULAIJINXINGZUIZHONGDEHELIYOUHUA。

  ZAILIUZONGDEJINGXINBUZHIZHIHOU,BUJINZHENGJIANDIANMIANDESHIJUEXIAOGUODOUTISHENGLE,YEHUODELEBUSHAOKEHUDEHAOPING。“XIANZAIYIQIANDELAOKEHULAILEYIHOU,BAOKUOWOMENYIQIANLIZHIDE,HUILAIDEYUANGONG,KANDAOZHEIZHONGXIAOGUODOUSHUO:AI,LIUGEZHEIGESHEJIBUCUO,ZHENGTIBUJUBIYIQIANKANSHANGQUYAOSHUFUDUOLE。” LIUZONGSHUO。

  DANGDIDEKEHUDEXIANGFAHEXUQIUYIZHISHILIUZONGZAIDIANMIANXINGXIANGSHANGZUIDADECANKAOYINSU,LIUZONGSHUOJIUQUNIANERYAN,KEHUZHUANGXIUJIBENSHANGDOUPIANXIANGYUXUANZEQINGSHEDEFENGGE,JINNIANZEDABUFENXUANZELEXINZHONGSHI。SUOYI,TADEMENDIANJIUBUGUANGSHISHANGGAODANGDECHANPIN,CHULESHIERXINGZUODENGXINPINWAI,SHANGLEYITAOXINZHONGSHIHESHIMU,BANSHIYEPIANDUO,LINGWAICHUQUANDETIYANQIANGHEBEIJINGQIANGYEJUBEI。BUGUOYOUYUMENDIANDEMIANJIYOUXIAN,MENDIANHAIMEINENGBAIFANGCHUQUANTIYANJU,LIUZONGJIUJIHUAZAIZUOYIDONGSHEQUDESHIHOU,JIANGCHUQUANJUHEBUCHUQUANJUZUOQILAI,GONGMENDIANHEYIDONGDIANGONGTONGSHIYONG。

  超级团队

  LIUZONGDETUANDUIDERENYUANPEIZHIFENBIESHISHEJISHISANMING,DAOGOUSANMING,BAOKUOLEYIMINGDIANZHANGZAIQIZHONG,HAIYOUYIMINGSHOUHOU,ERLIUZONGBENRENZEFUZETUANDUIDEYEWU。

  DANGLIAODAOTUANDUIDEGUANLIFANGSHISHI,LIUZONGXIAOZHESHUO,“WODOUSHIGENLUZHOULIANGZONGXUEDE。” DANGYUDAOBUDONGDEWENTI,TADOUHUIJINGCHANGDEHELUZHOUDELIANGZONGGOUTONG,TASHENZHIZISHENHELIANGZONGDECHAJU,ZHAOBANMOSHIBINGBUXIANSHI,SUOYITAXUXINDIXIQULIANGZONGHAODEJINGYINGMOSHI,ZHENGZAIJIEHEZISHENTIAOJIAN,GAICHENGSHIHETADEZHIDU。“WOMENXIANSHIYUNXING,QUESHIYUNYINGBUXIAQU,ZAIZHONGJIANZUOCHUDIAOZHENG。” LIUZONGDEXIANGFAHENMINGQUE。

  MUQIANLIUZONGJIUJIEJIANLELIANGZONGDECAIWUZHIDU,JINXINGXIUGAI,BINGSIKAOQILIANGZONGJIANYIDEYUANGONGRUGUDEFANGSHI,BIRUYOUNAXIEYUANGONG,GANDAOHEZHONGCHENGDUKEYIJINXINGGUFENDEFENHONG,JINERJIANGJIJIXIANGSHANGDERENCAILIUZHU,WEIMENDIANHEQQDOUNIUCHUANGZAOCHULIRUN。TADASUANYINDIZHIYI,BADONGXIMANMANDIAOZHENGCHENGSHIHETADEZHIDUHOU,ZAIHELIANGZONGSHANGLIANGKANKANNENGBUNENGANBUZHOUYUNYINGXIAQU。

  WEILEPEIYANGTUANDUIZHONGYUANGONGDEGERENNENGLI,LIUZONGYEHUIRANGYUANGONGBAWOMEIYIGEXUEXIDEJIHUI,ZHIYAOQQDOUNIUYOUPEIXUNDEKECHENG,JIBENSHANGTADOUHUIPAIYUANGONGJIJIDICANJIA。BUJIANDUANDIYEHUIZUZHIYUANGONGJINXINGNEIBUDEXUEXIYUJIAOLIU。LIRU,MEITIANWANHUIDESHIHOU,RUGUOYOUDANGRIQIANDANCHENGGONGDEYUANGONG,JIUSHIBATEBIENANQIANDEKEHUQIANXIALAIDE,LIUZONGJIURANGTAMENZHIJIANFENXIANGJINGYAN。

  MEIDAOYIGEJIDU,TUANDUINEIYEHUIYOUYIDAOLIANGCIDEHUWAIHUODONG,HUOZHESHIJUCAN,HUOZHESHIWAICHUTUOZHAN,BIRUDAJIADAOYIXIEMINGSHENGGUJIDEJINGDIANQUCANGUANHEYOUWAN,LEJIEDANGDIDEFENGSUMINQINGDENGDENG,ZHEIYESHIYIZHONGRANGYUANGONGFANGSONGDEFANGSHI,NENGGOUNENGHAODITOURUDAOGONGZUOZHONG。

  LIUZONGSHUODUIWEILAIDETUANDUI,TAQIWANGKEYISHIXIANQQDOUNIUHUAYUNYING,QUEBAOMEIGEBUMENDOUYAOJIANQUAN。ZUIZHUYAODEJIUSHIDINGZHICHUYITAOHESHIMENDIANDEZHIDUKUANGJIA,ANZHAOKUANGJIAWANSHANRENYUANPEIZHI,BINGQIENENGGENGHAODIJILIYUANGONG,LIUZHUKEYONGDERENCAI。

  超级运营

  DANGLIAODAOYUNYINGDESHIHOU,LIUZONGHEWOMENFENXIANGLETAKAIFAKEHUDEDUOZHONGQUDAO,SHOUXIANSHIDIANMIANDEZIRANKELIU,DIERGESHIZHUANGXIUQQDOUNIUDEZHUANJIESHAO,DISANGESHILAOKEHUZHUANJIESHAO,HAIYOUJIUSHIYIYELIANMENG,PINPAIZHIJIANHUIHUXIANGDAILAIKEYUAN。

  WOMENLEJIEDAOZUINENGGOUJILIUZONGDAILAIKEYUANDEFANGSHIHAIYAOSHULAOKEHUZHUANJIESHAOHEYIYELIANMENGLIANGZHONGFANGSHI,GEZHANBILIWEI35% 。HAIYOUDE30%QQDOUNIUYUPENGYOUJIESHAODEZIYUAN。ZAIZHEILI,LIUZONGHEWOMENXIANGXIDILIAOLELIAOLAOKEHUZHUANJIESHAODEFANGSHI。

  LIUZONGSHUOZUICHUDANGKEHUJINDIANHOU,TAMENHUIJIDAOKEHUYOUHUIDEHUODONGJIAGE,YICIRANGKEHUJIJIESHAOXINKEYUAN;JIEZHEYOUSHIHOUHAIHUISONGXIEXIAOLIPINJIKEHU,LIPINDEJIAZHIHUIGENJUKEHUJIESHAODUOSHAOKEYUANLAIDING,YOUSHISHICHUANGDIAN,HUOZHESHICHAJUHEZISHAHUDENGDENGZHILEIDEDONGXI。YINWEIMENDIANDEDAOGOUDOUYOUZIJIDELAOKEHU,LIUZONGDOUHUIRANGTAMENMEISHIJIUQUHEKEHULIANXI,YUEKEHUDAODIANLILAIHEHECHAHUOZHESONGXIEXIAOWANYIERJITAMEN,YILAIYIWANGYEJIUWEIXILEGANQING。

  JIEDAIKEHUSHIYIFANGMIAN,ZAISHOUHOUFUWUSHANGMIANLIUZONGYEBINGCHENGZHEZHENCHENGDETAIDU。BUGUANSHIYINWEIKEHUDEWENTI,HUOZHESHIGONGCHANGHAISHIDIANMIANDEYUANYIN,TAMENDOUHUIDIYISHIJIANBAKEHUDEWENTI,BAOKUOANZHUANG,BANCAISHANGMIAN,YOUXIANWEIKEHUCHULITUODANG。RUGUOSHIKEHUDEYUANYIN,LIUZONGTAMENJIUHUIHETAJINLIANGDIXIESHANG,XIESHANGWANHUIANZHAOKEHUZUIMANYIDEFANGSHIQUJIEJUEWENTI,SHENZHILIUZONGHAIJIANGYIBUFENDEJINGFEIFANGZAILEZHEISHANGMIAN。KEHUYIDANRENHEXUQIU,TAMENDOUHUIJINLIANGDIQUMANZU,HAOWUYUANYAN,LIUZONGYAOZUODEJIUSHIJINYIQIENENGLIBALAOKEHUWEIHUHAO。

  QISHIXIANZAIYIJINGYOUBUSHAOKEHUHELIUZONGYIRANCHENGWEILELAOPENGYOU,JINGCHANGMEISHILIUZONGJIUHUIHETAMENYIQIHEJIUJUHUI,TANTIANSHUODI。QIZHONGYOUYIWEIKEHUJIUSHIHELIUZONGYINMAIJUZIJIESHIERCHENGLEPENGYOU,LIUZONGSHUODANGSHIZHEIWEIKEHUHAISHITONGGUOPENGYOUJIESHAOZHAODAOTA,BENRENDUIXIJIESHIFENDIKANZHONG,BUGUANSHICHICUN,BAOKUOJUZIDAKAIHOUDAONAGEFANGWEITADOUKONGZHIDEFEICHANGYANGE。GUANGSHIZHAODAOLIUZONGDEMENDIANGOUTONGZHUANGXIUSHANGDEXIAOWENTIJIUBUXIASHILAITANG,ERLIUZONGYENAIXINDITITAJIEJUEHAO。

  ZHUJIANDIKEHUJIUGANJUELIUZONGZAIZHUANGXIUHECHANPINSHANGDOUSHIFENDIZHUANYE,XINLAIGANYEYOURANERSHENG,LIUZONGSHUODANGSHIYINWEISHEJISHIMEIYOUSHENGHUOSHANGDEJINGYAN,GUANGSHISHEJIDADONGBULEKEHU,HAISHIYAOLIUZONGQINZICHUMA,ZHENGGEGUOCHENGDOUSHITAZHUYAOHEKEHUJINXINGGOUTONG,KEHULIANJIALIDEBIHUA,QIANGBUDOUJIAOJILELIUZONGLAIZUO,ZUIZHONGLIUZONGTIKEHUJIESHENGLEBUSHAOFEIYONG,YINGDELEKEHUDEXINLAI。JINGGUOZHEICIZHIHOU,KEHUMEISHIYEHUIZHAOLIUZONGHECHA,LIUZONGYEHUISONGLIJITA,YILAIYIWANG,ZHEIWEIKEHUYIJINGSHILIUZONGDEHAOPENGYOU,SHIBUSHIHAIJILIUZONGJIESHAOZIYUAN。

  超级标杆

  DANGLIAODAOCHENGWEI5ADASHANGHOUDUIJINGYINGDEXIANGFA,LIUZONGDEHUIDASHIBUDUANDIQUXUEXI,“GUANLIMATASHIYONGWUZHIJINGDE,XUEXIYESHIYONGWUZHIJINGDE,HAODUODONGXIBUXUEJIUBUZHIDAO。” LIUZONGSHUOXIANZAIJIUSHIQUMOSUOXINDEJINGYINGMOSHI,ZENMENENGTISHENGZHENGGEMENDIANDEYEJI,SHENZHIJIANGYEJIFANBEI。XIANZAIQQDOUNIUDEYIDONGSHEQUDIANJIUSHINENGGOURANGTAZHIJIEYUNYONGDEMOSHI,TAXIANGSHUOXIANZAITONGGUOZUOYIDONGSHEQU,ZAIQIZHONGXUNZHAOFANGFA,KAOLVWEILAIZENNENGZUODEGENGHAO。2021NIAN,LIUZONGDEXIAOSHOUEMUBIAODINGDESHI1000WAN,TAJIHUAJINNIANYIDINGYAODACHENG。

  SHUOQIJIQITAJINGXIAOSHANGCHUANSHOUXINDE,LIUZONGHENQIANXUDISHUOTAYEMEIYOUTAIDUODEJIANYI,JIUSHIRANGJINGXIAOSHANGMENXIANGXINQQDOUNIU,HEGONGCHANG,BAOKUODUIZIJIYEYAOCHONGMANXINXIN。HAIYOUJIUSHIJIANCHI,YIDANJUEDINGZUOSHENMESHIQINGJIUSHIZHONGYAOJIANCHIBATAZUOHAO。

  “SHUOSHIZAIDE,WOMENXUZHOUFUJINDE,SHANDONG,ANHUI,BAOKUOJIUSHIWOMENJIANGSUSHENGNEIDESUQIANDEHAOJIGEJINGXIAOSHANGDAOWOZHEIERLAI,JIUSHIZAIKAIDIANZHIQIAN,DAOWOZHEILAILEJIEQINGKUANG,RANHOUCANGUANDE,XIANZAIJIBENSHANGDOUQIANWOMENGUANTELE。” DIANHUANEITOUDELIUZONGZIHAODISHUO,HENDUOJINGXIAOSHANGDOUZAITAZHEILITONGGUOYUANGONGDEJIESHAO,DOUDUIGUANTESHIFENDIGANXINGQU。

  LIUZONGJUEDE,JINGXIAOSHANGMENDUIQQDOUNIUDECHANPIN,BUBITAIGUODANXIN,GUANTEHAISHIYOUYOUSHIDE,ZHIXUYAOXIADINGJUEXIN,RANHOUGENZHEQQDOUNIUDEFANGZHENCELVEQUYUNYINGJIUMEIYOUWENTI。