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十大衣柜品牌 衣柜十大品牌双冠王——冠特
日期:2017-09-09浏览量:2522

  9月1日中华衣柜网QQ斗牛2017年十大衣柜品牌衣柜十大品牌榜单,冠特赢得中国衣柜影响力十大品牌,中国健康衣柜十大品牌两项大奖,加冕年度双冠王。自2003年成立以来,冠特曾多次荣获十大衣柜品牌、定制家居十佳品牌、中国绿色低碳环保品牌、世博会推荐品牌等QQ斗牛权威大奖,其获奖背后的故事,完美地向我们诠释了“如何让一个品牌成为冠军”的真理。


十大衣柜品牌衣柜十大品牌.jpg


  冠军的故事—火爆的“丹麦风情”

  CHUANYUESHIKONGHUIDAO2003NIAN,GUANTEYUSHENZHENZHENGSHICHENGLI,CHANPINPINPAIJIAO “DANMAIFENGQING”。2003NIAN——2005NIAN,“DANMAIFENGQING”JIZHONGJINGLIKAITUOSHENZHENQUYU;2006NIANKAISHIFALIQUANGUO,CHANPINPOSHOUXIAOFEIZHEQINGLAI。YINWEIFENGGEXIANMING,GOUZAOHELI,CHANPINZHILIANGHAO,BEIYENEIRENSHIGUANYI“ZHIJUBOSHI”DESHURONG。YINCI,YEXIYINLEMUMINGERLAIDEJINGXIAOSHANG,ZHAOSHANGYEFEICHANGXUNMENG,CONGJIJIAJIZENGDAOYIBAIDUOJIA。

  “DANMAIFENGQING”RURIZHONGTIAN,XUDUODIFANGDEDANDIANXIAOSHOUEGENGSHICHUANGZAOLEQQDOUNIUQIJI。DANGSHIQQDOUNIULI,DANDIANMEIGEYUEZUODAO20WANJIUSUANSHIFEICHANGBUCUODEYEJI,ER“DANMAIFENGQING”DEDANDIANXIAOLIANGDADAO50DUOWAN。ZHONGQINGYIGEDIANYINIANDELINGSHOUESHI900DUOWAN,ZHANGSHAYIGEDIANYEKEYIZUO700WAN,BAOKUOFUZHOU、WUHANDENGDIDOUYOUFEICHANGTUCHUDEXIAOSHOUYEJI。


  冠军的故事—更名之痛

  2009NIAN,CONGQQDOUNIUFAZHAN、QQDOUNIUQIANJING、JINGJIXINGSHIDENGFANGMIANZONGHEFENXI,GUANTEDONGSHIZHANGWANGJUNTAIMENGSHENGLESHANGSHIDEXIANGFA。ERZAISHANGSHIGUOCHENGDANGZHONG,QUEFAXIANYINWEI“DANMAIFENGQING”SHEJIDAOGUOJIAMINGCHENG,BUNENGZHUCEWEIQQDOUNIUPINPAISHANGBIAO……。ER“DANMAIFENGQING”DE“FENGQING”YIBEIFUZHOUDEJINGXIAOSHANGQIANGZHU。

  ZAIZHEIGEWENTISHANGWANGJUNTAIKUNHUOLEXUJIU,GANJUETEBIEYUMEN。ZUIHOUWANGJUNTAISUANSHIXIANGQINGCHULE——SUIRANDUI“DANMAIFENGQING”TOURUJUDA,GANQINGNANYIGESHE,DANSHI,WENTIYIDINGYAOJIEJUE,ZHANGTONGBURUDUANTONG。LIUXUEDESHANGKOUYIDINGYAOZHIXUE,BURANHUIWEIJISHENGMING。WANGJUNTAITONGXIAJUEXIN:HUANDIAOPINPAI!

  QQDOUNIUZHONGXINQIYONGLEYIGEPINPAIMING——“GUANTE”。ZHEIGEMINGZIYOULIANGZHONGYISI:ZAICHANPINPINZHISHANGYAOYOUGUANJUNDEFENGFAN,ZAIFUWUSHANGYOUGANDONGKEHUDETESE。CONGMINGZISHANG,JINENGKANDAOWANGJUNTAIZHUIQIUYILIUDEFAZHANBAOFU,YENENGMINGBAIQQDOUNIUWEIDADAOMUBIAOERQUEDINGDECUOSHIHELUJING。

  2011NIANPINPAISHENGJIGENGMINGWEI“GUANTE”,YUCITONGSHI,QIYEYEZAIQUDAO、CHANPIN、DIANMIANDENGGEFANGMIANJINXINGLECHUANGXIN;“GUANTE”YECONGDINGZHIYIJUXIANGGENGGUANGFANWEIDE“DINGZHIWOSHIXITONG”FAZHAN。


  冠军的故事—追求长久

  RUGUOSHUO“GUANTE”SHIYIJIAFEIJI,CHANPINZHILIANGHETESEFUWUSHITADELIANGYI。

  CENGJINGYINWEIHUOBAODEXIAOLIANG,JIZENGDEDINGDAN,“CUO、LOU、QUE”DEWENTIYIDUZUAILE“GUANTE”DEFAZHAN。GUANTETONGGUOYASUOJINGXIAOSHANGJIAMENGSUDU,YIJIQIANXINYANJIUSHENGCHAN,LIYONGRUANJIANXITONGTISHENGSHENGCHANLV,“DINGZHI”DEPINGJINGWENTIJIEJUELE。

  KUODAXIAOSHOULIANGCHENGWEIXUYAOJIEJUEDEXIAYIGEZHONGDIANWENTI。GUANTEYOUSHIRUHECHUZHAODENI?GUANTEDONGSHIZHANGWANGJUNTAIQIANGDIAO,QQDOUNIUYAOGOUJIANSANDAFUWUPINPAI:JINGXIAOSHANGFUWUPINPAI、KEHUFUWUPINPAI、YUANGONGFUWUPINPAI,ZHEISHIJIEJUEXIAOSHOUBIXUZHUAHAODESANGEZHONGDIAN。

  GUANTEFANDUI“GAINIANSHI”DEYINGXIAO。TAJIANJUEDIRENWEI,RUGUOTINGLIUZAIGAINIANDANGZHONG,JIQIPIANLEXIAOFEIZHE,YEQIPIANLEZIJI,YINGGAIBAGAINIANXINGDEDONGXISHEQI,GENGDUOZHUZHONGKEHUDESHIZHIFUWU。TASHUO:“ZAIYINGXIAODANGZHONG,WORENWEIZHIDAOJINTIANWEIZHIWOMENYEMEIYOUYOUSHI,ZHISHIWOMENHUIBAFUWUZUOWEIWOMENDEHEXINZONGZHILAIZUO。”ZHEIZHONGGUANDIAN,SHENKEYINGXIANGZHEGUANTEDEFANGFANGMIANMIAN。

  GUANTEQIANGDIAOZUOZUXIAOSHOUDANGZHONGDEFUWU,BAOKUOSHOUQIAN、TIYANDEFUWU、KEHUBIANLIXINGDEFUWUDENGDENG。BIRU,TOUJUZIJIANSHE3DSHEJIXITONG,JIUSHIWEILERANGXIAOFEIZHE“ZHIDAOZHEITAOFANGZICONGMEIYOUZHUANGXIUZHIQIANDEXIAOGUO,DAOZUIHOUDEZHUANGXIUDEXIAOGUOSHIZENMEYANGDE”,ZHUANZHUYUSHEJI,ZHUANZHUYUJIKEHUJINXINGTIYAN,ZHUANZHUYURANGKEHUSUOJIANJISUODE;TONGSHI,RANGKEHUHUAZUIHELIDEJIAGE,MAIDAOZUISHIYONGDECHANPIN。JIZHONGJINGLIZAIZHEIZHONGFUWUTIYANSHANG,TIXIANLEGUANTEQQDOUNIUDE“HULIANWANGDINGZHIJIAJU”DEDINGWEI。


  冠军的故事—创客模式

  DANGXIAJIAJUSHICHANG,LIUXINGDELIANGDASHANGYEFAZHANMOSHIFENBIESHIGUANGSAWANGSHIDEPEIYANGGEDIJINGXIAOSHANG,YIJITONGGUOHULIANWANGLAIJINGZHUNDINGWEIBINGFAZHANQIANZAIKEHU。QIANZHESUILIANGDUOQUEZHIBUYOU,HOUZHEZHIYOUERLIANGSHAO,SHISHIQILAIDOUKENENGMIANLINFENGXIAN。ZHENDUICIXIANZHUANG,GUANTETICHULEDISANTAOFANGAN,YITAOPINGTAIXINGDESHANGYEMOSHI——CHUANGKEMOSHI。CHUANGKEMOSHIRANGKUAQQDOUNIUYOUXIAOSHOUJINGYANDECHUANGYEZHEJIDINGZHIQQDOUNIUDEXIAOSHOU、SHEJIDENGCONGYEZHESHIXIANDIMENJIAN、360DUQUANCHENGWUYOUDECHUANGYE,ZHIYAONIYOUXIAOSHOUNENGLI,NIJIUKEYISHIQUYUJIANCAIJIAJUPINPAIDIANDEYOUXIUDAOGOU、DIANZHANG、YEWUJINGLI,ZHIYAOJIWANYUAN,JIUYOUQUYUCHUANGKEXIAOSHOUGUANLIQQDOUNIUDECAIWUTOUZIRENBANGNIJIANLI15-20WANDEDIAN,ANGUANTECHUANGKETIXIBIAOZHUNJIAOYOUNIJINGYING,NILAIDANGLAOBAN,SHEJIFUWUJIAOYOUCHUANGKEXIAOSHOUGUANLIQQDOUNIULAIBANGNIWANCHENG,YINIANSHOUHUIBENJINJIANGJINGXIAOSHANGDAZAOCHENGQQDOUNIUHUAYUNYING,CONGDANDADUDOUDAOTUANTIZUOZHAN,JINERSHIXIANQUYUGUANJUNMENG。


  冠军的故事—智慧家居

  ZHIHUIJIAJUSHIWEILAIDEFAZHANQUSHI,WEIXIEGUANTEZAIZHIHUIJIAJUDEYANJIUYIHUALESANNIAN,YIZHINENGXITONGWANCHENGCHANGJINGDEQIEHUAN,YANFACHUZHAOMINGXITONG、YINXIANGXITONG、YUANCHENGKONGZHIMENSUODEXITONG、ZIDONGCHUANGLIANXITONGDENGDENG,JIANGQUANWUZHINENGJIACHANPINGONGNENGHUAXIANGJIEHE。BINGYUZHONGDUOZHUMINGZHIZAOSHANGHEZUO,ZUOGENGDUOSHIYONGXINGQIANGDEYINGYONG;JIAQIANGYUGONGNENGYINGYONGPEIJIANSHANGDEHEZUO,RUZAIWUJINSHANGYUBAILONGMIQIELIANXI,XIANGHUPEIHE,ZHENGQUCHENGWEIZAIZHINENGYINGYONGSHANGCHANPINZUIQUANMIANDEPINPAI,TONGSHIYEZHILIYUWEIXIAOFEIZHEDAILAIGENGDUOGAOXIAODEZHINENGJIAJUJIEJUEFANGAN。


  CICIPINGXUANHUODONGGUANTERONGHUOSHIDAYIJUPINPAI、YIJUSHIDAPINPAISHUANGGUANWANGZHANGXIANLEQIPINPAIXIONGHOUDEZONGHESHILI,YESHIGUANTEDUONIANLAIJIANCHIQIUZHENWUSHIMOUFAZHAN,SHIZHONGYISHICHANGWEIDAOXIANG、BUDUANZHUIQIUPINZHIZHUOYUEDECHANPINHEFUWUDEJIEGUO,BAXIAOFEIZHEFANGZAIXINSHANGDEJIEGUO。RONGYUSHIGUANG,ZHAOLIANGWOMENQIANXING,RONGYUSHIZEREN,JILIWOMENBUDUANFENDOU。RONGYUSHIZANSHIDE,FENDOUCAISHIYONGHENG。WEILAIHAIZAIJIXU,GUANTEJIANGDAIZHESHIDAYIJUPINPAI、YIJUSHIDAPINPAIDERONGGUANGYUZEREN,CHOUCHUMANZHITASHANGXINDEZHENGCHENG,DILIQIANXING,YIRUJIWANGDEYIZUIYOUZHIDECHANPINYUFUWUHUIKUIGUANGDAKEHUDEXINLAIYUZHICHI,TUIDONGPINPAIFAZHANMAIXIANGXINGAODU!




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